Director of Marketing

Director of Marketing

SUMMARY:

Expand your professional portfolio as a Director of Marketing in Franklin, MA. As the Director of Marketing, you will design campaigns that bring brands to Massachusetts’s audiences with relevant messaging with an emphasis on innovation, focus, speed and agility. This is a direct-hire opportunity.

REQUIREMENTS:

• High School Diploma or equivalent (Required)
• Four-year college degree (B.S./Master’s minimum in the fields of business, marketing, or operations management is preferred)
• Superior technical writing and presentation skills
• Multi-channel communication
• Ability to work with creative teams, content developers, and advertising agencies
• Keen eye for detail and ability to expertly proofread written content
• Experience with retail programs, incentives, sales drivers
• Demonstrated experience in digital marketing channels, direct mail, print and electronic advertising
• Experience representing corporations at promotional events
• Organizational and time management skills
• 5+ years of relevant marketing and product experience
• Work experience in consumer goods, retail marketing or healthcare in addition to cannabis
• In-depth experience working with visual designers, industrial designers, product vendors and other creative roles
• Partnering with production to understand inventory liabilities and create promotions that favorable impact supply chain
• Partner with Field Leaders and Store Manager to identify community driven events and in store activity that will positively impact business
• Ability to develop a deep understanding of retail merchandising mix in order to give guidance on sku rationalization and insights on products and form factors missing from the current lineup
• Intimately aware of competitor landscape and create promotions to take market share
• Garner field intelligence by visiting stores and proactively communicating with Field and Store Managers
• Demonstrated successes in marketing program development and execution in the Massachusetts’s market
• Agency management experience (Preferred)
• Experience with video content, from creative development to production agency oversight (Preferred)

RESPONSIBILITIES:

• Understand key traffic drivers in the market and identify opportunities for exposure
• Design campaigns that bring brands to Massachusetts’s audiences with relevant messaging with an emphasis on innovation, focus, speed and agility
• Track competition within the market and provide competitive reports in an organized fashion on a routine basis
• Be an expert in the nuances of the market and provide thought leadership to optimize Brand, Sales, and Marketing strategies for the Massachusetts’s market
• Constantly gather and synthesize consumer feedback within the market and develop improvement recommendations and plans to meet consumer needs
• Work with Consumer Insights team to review current market research, identify effective promotional methods, and source potential media buys for review
• Manage any state level media or ad buy vendor relationships
• Manage the state-level marketing plans and budget
• Collaborate with cross-functional teams to develop strategic marketing initiatives and support plans needed for marketing activities across all channels – social, print, in-store, community, web, call center etc.
• Design and communicate ongoing operational initiatives specific to the market that impact retail performance, compliance, and efficiency
• Lead cross-functional meetings with state-level operators and staff
• Manage master marketing calendar for the market (primarily campaigns and product or brand launches) across all brands
• Propose and execute opportunities for Brand and Retail engagement in the community
• Execute strategies provided by the Corporate D2C, Brand, and Sales teams and bring them to life through appropriate opportunities, driving business within the state
• Identify state level partnerships and affiliations for brand team and D2C team review
• Ensure compliance, in coordination with Compliance team, of marketing efforts within the state’s regulations
• Work with regional sales and operations team to ensure successful execution of marketing efforts
• Provide input to demand planning process by understanding sales velocity and market data
• Prepare monthly market business reports for ELT review

MAU

Headquartered in Augusta, Georgia and founded in 1973, MAU Workforce Solutions is a multi-faceted business solutions provider offering professional recruiting, commercial staffing, outsourcing, and human resources services. World class companies across the globe utilize our customized workforce solutions in order to gain a competitive advantage.

MAU is a family-oriented organization that has built its foundation upon strong values of dedicated service, loyal relationships and tailored business solutions all of which still remain today.

Disclaimer: All applicants must submit to background check and drug screening.

This position does not offer sponsorship

Equal Opportunity Employer

Minorities / Females / Protected Veterans / Individuals with Disabilities are encouraged to apply